PRAG Public Relations Agency is a creative communication agency with a focus on strategic brand and media concepts,public relations, sponsoring and cooperation management. We carefully watch and analyse contemporary cultural and urban trends to offer our clients, whether luxury or cutting-edge, highly personalised communication solutions. PRAG Public Relations Agency delivers systematic brand development and exposure and helps position the brand or label in the market for the long-term. Founded by Mirela Abadi in Berlin in 2000, PRAG Public Relations Agency is liaising with a strong team of highly specialised creatives on a project-by-project basis.
SERVICES
Strategic planning and creative thinking - our “hands-on” approach ensures your products stand out from the restand are successfully positioned in the market. We help transform brands into experiences. We thrive at identifying and integrating trends and positioning them to maximum effect. The top priority of our PR work is, of course, to make sure that creativity translates into sales.
Our services includes:
• Communication Concepts
• Creative Concepts
• Product PR
• Brand PR
• Press Office
• Media Services
• Events (Concept, Planning, Execution)
• Sponsoring
• Celebrity Dressing
MIRELA ABADI
Bosnian-born Prag PR founder Mirela Abadi is an enthusiastic cosmopolitan. It‘s thanks to her remarkably sensitive power of observation and deep understanding that she finds innovative solutions for her clients. She grew up in Frankfurt/Main, started out in the advertising industry and later earned a degree in political science before working with Italian top designer Romeo Gigli for a number of years, which set the tone for the future. It was here that she learned all the insides of the fashion business and managed the clothing lines Romeo Gigli and G. Gigli as the press attaché. Subsequently Mirela Abadi held the position of creative director at a number of well-known advertising agencies between Frankfurt, Vienna and Hong Kong which eventually led her to set up her own agency Prag PR in 2000. Rather than employing a short-term strategy to market products with a short lifespan, Mirela Abadi‘s holistic creative approach to realizing campaigns and positioning products make Prag PR the perfect address for communicating modern brands and trends from the field of fashion, architecture and art.
